Monday, April 19, 2021

Rogers' Diffusion of Innovations Theory

Not every new technology is going to take off, and those who do seem to follow a certain pattern, but what is this pattern, it's called 

Rogers' Diffusion of Innovations Theory
The theory that all innovations such as new technologies and new ideas follow a specific pattern of growth

it comes with its own diagram

An interesting presentation on this subject can be found on SlidetoDoc.com

But it can apply to anything, and I mean anything, Here's one dedicated to Netflix alone

https://celluloidjunkie.com/2015/01/19/movie-theatres-face-inevitable-netflix-effect/

As far as YouTube goes, since that's bee a trending topic on this blog, let's make a Diffusion of Innovations Diagram for YouTube

A whole timeline can be found at IntrestingEngineering.com but for now I'll mention the dates I think are most important

April 2005 - The first YouTube video was uploaded  titled "Me at the Zoo"
September 2005 - YouTube gets it's first video with 1 million views, a Nike ad
January 2009 - US Congress and the Vatican open their own YouTube Channels,  
October 2012 - First time YouTube partners with ABC to live stream presidential debate
March 2013 - YouTube reaches 1 billion unique monthly visitors

Making our graph look a little like this

While YouTube is still very popular today, and some dates might change in this diagram as time goes go, this pretty much resembles YouTube's history along the Diffusion of Innovations Theory

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